What happens when you’ve got a great liquid and a fantastic brand story, but buyers still say no?
Keepr’s Packaging Redesign
That’s exactly where Keepr’s were. Award-winning spirits, an engaging British beekeeping story, and big ambitions.
But buyers kept giving the same feedback:
"You need to improve your packaging, or we can’t list it."
Here’s how we helped them:
- Moved them out of a standard stock bottle into a striking bespoke design
- Wove their beekeeping story into every detail, from honeycomb textures to hidden bees
- Used 50% recycled glass and 100% recycled paper labels to hit sustainability goals
- Increased the bottle height so it stood proud on shelf and the back bar
- Created a distinctive shape that stands out on screen
- Elevated the design to align with their price point and ambitions
The result: packaging that finally matched the quality of their liquid, stood confidently alongside other £30+ spirits, and gave buyers the confidence to say yes.