Italian wine reimagined for a new generation.
The team at Boutinot came to us with a clear vision. To create a new low-alcohol wine brand that felt fresh, modern and full of character. It needed to stand out from the crowd, appeal to a younger audience, and offer a more approachable way into wine.
Inspired by pop art and irreverent charm, we created a bold visual identity and playful packaging that breaks all the traditional wine rules. Each can features its own stylish character, and bright, expressive colours that reflect the flavour inside. The Tuttavia logo is an exclamation and nods to the brand’s cheeky attitude and ‘why not?’ spirit.
From the dotty patterns that hint at fizz to the oversized sunglasses revealing the flavour profile, every detail was designed to give the brand personality and engage consumers.
Tuttavia speaks like a friend, not a sommelier. The tone is light, witty, and always accessible, reflecting the inclusive mindset behind the range.
We don’t talk at consumers. We talk with them, about the flavours they love, the midweek moments they want to enjoy, and the joy of finding something that feels made for them.
Why It Works
Authenticity that’s real: The wine is Italian and expertly made.
Relevance that’s modern: Cans, low ABV, fresh tone, and vibrant flavour.
Packaging that’s ownable: Eye-catching on shelf and made for content.
A brand with emotional pull: Tuttavia feels like something new, fun and different.