La Borosa packaging design featured on Creative Boom
We’re proud to share that our packaging design work for La Borosa has been featured on Creative Boom, a leading platform for design, branding and the creative industries.
A Brand Rooted in Story and Provenance
A central part of the creative direction was grounding the brand in a meaningful narrative.
Drawing on the mythology of Mayahuel, the Aztec goddess of agave, the identity connects directly to the cultural origins of the spirit, creating depth beyond surface aesthetics.
Crafting Tactile, Premium Packaging
Every element of the packaging was designed to balance immediate shelf impact with deeper engagement.
Material choices and print finishes create a tactile experience that communicates quality from a distance while rewarding closer attention.
Featured on Creative Boom
The feature, written by Katy Cowan, explores the thinking behind the project and the wider context of the non-alcoholic spirits category.
You can read the full article on Creative Boom here.