Creating decadent packaging for Belgrove
Sip Studio has worked with Belgrove since the start, designing the logo and packaging for the Hazelnut Rum launch. Founder Edmund Wood wanted to create a rum that looked as beautiful as craft gin and tasted as delicious as a single malt whisky. From the initial meeting with Ed it was clear that this rum was all about quality. Smooth Guyanan rum blended with luxurious, 100% natural flavours.
With a new flavour extension in development, brand owner Ed briefed us to design the labels for a Spiced Fig and Blackberry variant. In line with the brand’s growth we decided to tweak the original design, adding flavour illustrations to the sides of the label and rewriting the copy to fit the new liquid. The final packaging reflects the quality of the liquids with luxury finishes that position it perfectly at the high end bars and retailers the brand was targeting.
“Kirsty is an absolute dream to work with. That might sound over the top but it’s true. Creating a brand is a really daunting prospect for a startup - the stakes are so incredibly high - you’re trusting someone with your money to create arguably the most important aspect of your business.”
Edmund Wood, Founder, Belgrove Rum
“Kirsty always listens to you to understand your thoughts and what you want to achieve, but also isn’t afraid to give her opinion - and that’s incredibly valuable.
I wouldn’t want a designer to just do exactly what I asked for without questioning anything; she adds so much value with her contributions to the creative process. She’s got immense technical understanding from her time as Head of Design at Halewood, and coupled with her creative brain she’s absolutely invaluable. I’ve worked with Kirsty from the start of Belgrove and continue to do so, she’s an absolute gem.”
Edmund Wood, Founder, Belgrove Rum