Secret garden inspired labels for English Heritage

English Heritage cares for over 400 historic buildings, monuments and sites. Through these, they bring the story of England to life for over 10 million people each year. Sip Studio was approached to design the packaging for their new organic gin which is inspired by the verdant gardens of their properties. From rolling parkland and stunning vistas to elegant parterres and working kitchen gardens, they look after some of the most magnificent gardens in the country and all of the botanicals in the gin can be found within them.

The design focusses on a keyhole which encourages consumers to pick up the bottle and discover the hidden message within.

The packaging celebrates English Heritage’s brand values of surprising and delighting while interweaving the story of English garden botanicals throughout.

“Just wanted to let you know that I sent a premium retailer a sample of the gin in the new packaging which they received yesterday and straight away they emailed me to say they are listing it for early next year in time for Valentine's and Mother's Day! I've been trying forever to get in with them and thanks to the packaging of this product we're finally in!”

Are you ready to transform your brand?

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