Repositioning Proof as a community bar and kitchen
Proof is a popular cocktail bar based in the centre of Chorlton, Manchester. Due to issues arising with Covid-19, the business approached Sip Studio to help reposition it as a bar and kitchen. Wanting to move away from the late night cocktail scene and operate more sociable daytime opening hours, Proof would now focus on great quality food and drink sourced from local suppliers. The business would have community at it’s heart and offer a takeaway service as well as selling local produce and plants to generate additional revenue.
With a distinctive new look, they were able to create a consistent identity that set them apart from competitors and attracted new customers while at the same time positioning them as the perfect choice for quality food and drink in a relaxed setting.
Once complete, the Proof team were then able to take their new brand direction and work with a local photographer to bring the brand to life.
In line with the new business strategy, Sip Studio partnered with the Proof team to create a brand identity that reflects their new company ethos. Through a carefully considered combination of colour palette, typography, messaging and photographic direction, together with a new logo, we created an identity that moves the business away from a cocktail bar and puts the focus on quality food and drink.
